Choosing models for our campaigns is so important to us – we think skin should look unchanged, and unretouched – so we make a big effort to show how our products work on sensitive skin, just like yours.
One in two of us have sensitive skin – and that can range from Acne to Rosacea, Eczema to just plain old itchy. The way we see it, the more we see real, unretouched skin, the more comfortable we’ll all feel with our own.
We were so happy to chat in between shots to the loveliest model Hellana – the face of our recent ad campaign. Her sensitive skin story started just two years ago, but with a career in modelling focused so much on appearance and looking her best, we thought it might be interesting to hear how she deals with reactions, irritations and shoot day skin SOS.
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